As a heritage business with a progressive outlook, Rowden needed a new visual identity to reflect its fine furniture atelier legacy, but with a modern twist.
Rowden Atelier are a long-established fine furniture workshop and educational institution, training cabinetmakers from around the world.
Following the death of founder David Binnington Savage, Rowden were keen to update their brand to reflect his legacy and evoke the core ethos and heritage of the fine furniture atelier.
We proposed a modest but not insubstantial development of the brand identity, defining core typography, colours and some principles for visual media, including a new logo. The project also included a website refresh and change in domain name.
The team continue to be instrumental in helping us clarify our message and vision, as well as communicating with our audience.
General Manager, Rowden Atelier