As soon as we started working with Ariel Motor Co on their previous website, we knew they had a vision and the tenacity to persevere to a high standard of production, to present themselves authentically.
Developing the style
Prior to production of any user interfaces, we produce a style guide document that defines key user interface elements such as links, icons, images, typography and layout.
This step ensures everyone agrees on the fundamentals and the document can be used as reference for feedback on future designs.
Interactive Prototyping
Ariel understand the value of prototyping in their own field and were more than happy to enagage in the process for the development of their website’s primary interactions to ensure a rich animated user experience would be delivered.
Designed for all devices
The previous website was not mobile friendly. Visitors had to pinch to zoom and read text or see images.
We worked with Ariel to produce layouts that worked across devices and reduced excessive text, promoting imagery of the vehicles and Ariel’s production processes.
MWE have grown rapidly over the last few years. We’ve been with them on this journey, making sure that their print and digital output is always top standard, as well as evolving their brand and online presence to suit.
We’ve worked closely with their directors and marketing team to evolve their identity, bringing a fresh look to their established brand. Logo, colour palette, imagery and messaging have all been carefully considered to help move the organisation to their next level of growth.
“
MWE has been working with Kameleon for a number of years, and we have had excellent support and service from them. The most recent project that has been a success is our website. The team at Kameleon supported us through every step of the process and were very quick at getting the website up and running from start to finish. They are always good at recommending solutions to the most challenging of issues and have got a huge amount of experience. Kameleon have a very creative team.
Bornona Dasgupta
Marketing Manager, MWE
Dupree & Co tasked us with coming up with a new brand vision for their growing mortgage advisory business. We worked with them to uncover the brand’s purpose and personality and presented two very different concepts to let them choose the overall direction they wanted to take.
The chosen approach was bright, colourful, friendly and upbeat. Illustrations were then commissioned to complement the brand, which have an inclusive feel and celebrate diversity.
The branding has been rolled out across their website, brochures, social media and promotional items.
“
Kameleon carried out a re-brand, designed a new website and printed marketing material. Whilst they did all the hard work, they gave us choices and listened to our feedback so that the end results were right for us. They’re a great team to work with. They’re responsive, creative, know all the ins and outs and make sure deadlines are hit. We love everything they have created and are still creating for us. It’s 100% us and we’re now in a place where we can shout about us and what we do and know we look the part.
Kate Dupree
Director, Dupree & Co
As an established accountancy firm, Bush & Co were looking for a brand identity which blended their traditional, professional values with a forward-thinking approach.
We worked closely with Bush & Co’s directors to pinpoint the company’s true purpose and distinct brand identity. The dominant themes that emerged were the need to express a sense of trust and their unique selling point – a combination of traditional wisdom with inquisitive innovation.
We used these themes to drive the final brand concept and subsequent marketing tools; from stationery, document templates and interior design suggestions, to a new website, which brings the brand to life online.
A great example of collaborative working: we support global connector solutions specialists ITT Cannon’s UK, German and US offices with marketing materials, both in print and online.
ITT are a leading manufacturer of highly engineered critical components and customised technology solutions for the transport, industrial and energy markets. We are responsible for creating various assets to assist their marketing teams in three different countries, across three different time zones.
From fact sheets to exhibition stands, multi-page technical catalogues to product photography, our organisational skills and attention to detail are paramount… and no two days are ever the same.
“
I’ve worked with the team for a number of years now and the design work and client support is outstanding. They’ve never let me down and are my number one go-to agency.
Richard Miles
Senior Marketing Comms Manager (UK), ITT Cannon
A perfect example of blending form with function. We gave this natural flooring company a creative brand identity that reflects its sustainable ethos and a customer-focused website that drives business leads.
We were tasked with updating UK Hardwoods branding and developing a new website. The brand needed to express their earthy yet luxurious products and their passion for sustainable processes. As well as reflecting the brand values, the website needed to provide a practical quoting calculator and resource for all the different types of wood and finishes available. This involved developing bespoke functionality into the site to create a seamless user experience.
“
The team engaged with us and took the time to understand our business strategy. They then used this information to tell our story through a strong brand identity and a digital eye. The new website helped us reach a wider audience and engage with new a customer base. We would never have imagined such a positive outcome.
Polly Goodman
Owner, UK Hardwoods
Mezzana’s mission is to help organisations and teams build working practices that help optimise performance. We wanted to create an energetic and eye-catching brand that portrayed this, through vibrant colour, positive messaging and striking imagery.
Since the rebrand, Mezzana’s business has grown, and we’ve built a strong creative partnership together. We continue to help them thrive through all aspects of their online and offline marketing.
From digital, to print. We create items for Mezzana which help them go that little bit further for their clients. This card deck was used in workshops to help team discussions and group tasks.
Presentation templates, set up for multi-use, continuous purposes have been produced. Giving Mezzena the tools to adapt workshops and presentations themselves.
“
We engaged the team to help us as we were reinventing the business – we tasked them to take our essence (our purpose, values and vision) to design a new website and brand ‘look and feel’. They worked tirelessly in partnership with us during this period, and since then have become a trusted and valuable partner to us, supporting us in all aspects of brand and design. They’re unfailingly reliable, prompt and highly professional in everything they do, and we’d thoroughly recommend them.
Katherine Bond
Partner, Mezzana Partners
Rowden Atelier are a long-established fine furniture workshop and educational institution, training cabinetmakers from around the world.
Following the death of founder David Binnington Savage, Rowden were keen to update their brand to reflect his legacy and evoke the core ethos and heritage of the fine furniture atelier.
We proposed a modest but not insubstantial development of the brand identity, defining core typography, colours and some principles for visual media, including a new logo. The project also included a website refresh and change in domain name.
“
The team continue to be instrumental in helping us clarify our message and vision, as well as communicating with our audience.
Matt Lacey
General Manager, Rowden Atelier
How do you make science teaching more appealing? By bringing in the fun factor with a fresh, contemporary brand that ignites readers’ curiosity.
We carried out a constructive review and appraisal of Wonderstruck’s previous website and provided recommendations on how the website’s functionality could be improved to make it more user-friendly and intuitive for modern audiences. We then produced a revised logo system and brand refresh to emphasise Wonderstruck’s USP of making science fun.
A few spot illustrations were produced such as exploding teddy bears and bottle rockets in a cartoon style to showcase the personality of the brand and create a sense of individuality and anarchic fun.
Illustrated icons
To ensure the sense of individuality a few spot illustrations were produced. Exploding teddy bears and bottle rockets in a cartoon style put additional emphasis on the personality of the brand.
Our work began with the aim of giving Crystol Energy brand consistency across all their marketing material. This involved creating a new website, company brochures, presentation decks and document templates. We also improved their social media output, giving them consistency across multiple media platforms.
Since we started our partnership, Crystol have won large contracts and many industry awards for their continued outstanding contribution in their field. We are proud to partner with them on all their new projects going forwards.
Crystol Energy’s CEO, Dr Carole Nakhle set up this organisation to promote women’s roles in a heavily male dominated sector, ‘Access Women In Energy’ is an independent body that is backed up by Crystol Energy’s reputation.
We worked with Access WIE to re-brand their identity and overall look and feel. Creating a web, social media and marketing presence that fronts all their good work.
“
I have worked with the team for years. From our initial interaction, they were such a breath of fresh air, talent, generosity and kindness particularly as compared to the web developers we first used. I have since transferred all responsibilities of website design, management and branding to Kameleon and have absolutely no second thoughts.
Dr Carole Nakhle
CEO, Crystol Energy
Work with a team that’ll help you grow
[email protected]
+44 (0)1271 375100
The Workhouse, Brannams Square, Barnstaple, EX32 8QB
©2023 Kameleon Group Limited. Reg in England. Co. No: 09079755
Privacy Policy / Cookie Policy / Terms of Use / Modern Slavery
