Rowden Atelier are a long-established fine furniture workshop and educational institution, training cabinetmakers from around the world.
Following the death of founder David Binnington Savage, Rowden were keen to update their brand to reflect his legacy and evoke the core ethos and heritage of the fine furniture atelier.
We proposed a modest but not insubstantial development of the brand identity, defining core typography, colours and some principles for visual media, including a new logo. The project also included a website refresh and change in domain name.
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The team continue to be instrumental in helping us clarify our message and vision, as well as communicating with our audience.
Matt Lacey
General Manager, Rowden Atelier
How do you make science teaching more appealing? By bringing in the fun factor with a fresh, contemporary brand that ignites readers’ curiosity.
We carried out a constructive review and appraisal of Wonderstruck’s previous website and provided recommendations on how the website’s functionality could be improved to make it more user-friendly and intuitive for modern audiences. We then produced a revised logo system and brand refresh to emphasise Wonderstruck’s USP of making science fun.
A few spot illustrations were produced such as exploding teddy bears and bottle rockets in a cartoon style to showcase the personality of the brand and create a sense of individuality and anarchic fun.
Illustrated icons
To ensure the sense of individuality a few spot illustrations were produced. Exploding teddy bears and bottle rockets in a cartoon style put additional emphasis on the personality of the brand.
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