As soon as we started working with Ariel Motor Co on their previous website, we knew they had a vision and the tenacity to persevere to a high standard of production, to present themselves authentically.
Developing the style
Prior to production of any user interfaces, we produce a style guide document that defines key user interface elements such as links, icons, images, typography and layout.
This step ensures everyone agrees on the fundamentals and the document can be used as reference for feedback on future designs.
Interactive Prototyping
Ariel understand the value of prototyping in their own field and were more than happy to enagage in the process for the development of their website’s primary interactions to ensure a rich animated user experience would be delivered.
Designed for all devices
The previous website was not mobile friendly. Visitors had to pinch to zoom and read text or see images.
We worked with Ariel to produce layouts that worked across devices and reduced excessive text, promoting imagery of the vehicles and Ariel’s production processes.
MWE have grown rapidly over the last few years. We’ve been with them on this journey, making sure that their print and digital output is always top standard, as well as evolving their brand and online presence to suit.
We’ve worked closely with their directors and marketing team to evolve their identity, bringing a fresh look to their established brand. Logo, colour palette, imagery and messaging have all been carefully considered to help move the organisation to their next level of growth.
“
MWE has been working with Kameleon for a number of years, and we have had excellent support and service from them. The most recent project that has been a success is our website. The team at Kameleon supported us through every step of the process and were very quick at getting the website up and running from start to finish. They are always good at recommending solutions to the most challenging of issues and have got a huge amount of experience. Kameleon have a very creative team.
Bornona Dasgupta
Marketing Manager, MWE
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A great example of collaborative working: we support global connector solutions specialists ITT Cannon’s UK, German and US offices with marketing materials, both in print and online.
ITT are a leading manufacturer of highly engineered critical components and customised technology solutions for the transport, industrial and energy markets. We are responsible for creating various assets to assist their marketing teams in three different countries, across three different time zones.
From fact sheets to exhibition stands, multi-page technical catalogues to product photography, our organisational skills and attention to detail are paramount… and no two days are ever the same.
“
I’ve worked with the team for a number of years now and the design work and client support is outstanding. They’ve never let me down and are my number one go-to agency.
Richard Miles
Senior Marketing Comms Manager (UK), ITT Cannon
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