Ariel Motor Company

This British performance vehicle manufacturer required a new website to promote their exhilarating vehicles and meticulous development and production processes.

As soon as we started working with Ariel Motor Co on their previous website, we knew they had a vision and the tenacity to persevere to a high standard of production, to present themselves authentically.

Client since


Service sector


Graphic design

Web design

Web Development

Developing the style

Prior to production of any user interfaces, we produce a style guide document that defines key user interface elements such as links, icons, images, typography and layout.

This step ensures everyone agrees on the  fundamentals and the document can be used as reference for feedback on future designs.

Interactive Prototyping

Ariel understand the value of prototyping in their own field and were more than happy to enagage in the process for the development of their website’s primary interactions to ensure a rich animated user experience would be delivered.

Designed for all devices

The previous website was not mobile friendly. Visitors had to pinch to zoom and read text or see images.

We worked with Ariel to produce layouts that worked across devices and reduced excessive text, promoting imagery of the vehicles and Ariel’s production processes.

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