As soon as we started working with Ariel Motor Co on their previous website, we knew they had a vision and the tenacity to persevere to a high standard of production, to present themselves authentically.
Developing the style
Prior to production of any user interfaces, we produce a style guide document that defines key user interface elements such as links, icons, images, typography and layout.
This step ensures everyone agrees on the fundamentals and the document can be used as reference for feedback on future designs.
Interactive Prototyping
Ariel understand the value of prototyping in their own field and were more than happy to enagage in the process for the development of their website’s primary interactions to ensure a rich animated user experience would be delivered.
Designed for all devices
The previous website was not mobile friendly. Visitors had to pinch to zoom and read text or see images.
We worked with Ariel to produce layouts that worked across devices and reduced excessive text, promoting imagery of the vehicles and Ariel’s production processes.
Dupree & Co tasked us with coming up with a new brand vision for their growing mortgage advisory business. We worked with them to uncover the brand’s purpose and personality and presented two very different concepts to let them choose the overall direction they wanted to take.
The chosen approach was bright, colourful, friendly and upbeat. Illustrations were then commissioned to complement the brand, which have an inclusive feel and celebrate diversity.
The branding has been rolled out across their website, brochures, social media and promotional items.
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Kameleon carried out a re-brand, designed a new website and printed marketing material. Whilst they did all the hard work, they gave us choices and listened to our feedback so that the end results were right for us. They’re a great team to work with. They’re responsive, creative, know all the ins and outs and make sure deadlines are hit. We love everything they have created and are still creating for us. It’s 100% us and we’re now in a place where we can shout about us and what we do and know we look the part.
Kate Dupree
Director, Dupree & Co
As an established accountancy firm, Bush & Co were looking for a brand identity which blended their traditional, professional values with a forward-thinking approach.
We worked closely with Bush & Co’s directors to pinpoint the company’s true purpose and distinct brand identity. The dominant themes that emerged were the need to express a sense of trust and their unique selling point – a combination of traditional wisdom with inquisitive innovation.
We used these themes to drive the final brand concept and subsequent marketing tools; from stationery, document templates and interior design suggestions, to a new website, which brings the brand to life online.
Rowden Atelier are a long-established fine furniture workshop and educational institution, training cabinetmakers from around the world.
Following the death of founder David Binnington Savage, Rowden were keen to update their brand to reflect his legacy and evoke the core ethos and heritage of the fine furniture atelier.
We proposed a modest but not insubstantial development of the brand identity, defining core typography, colours and some principles for visual media, including a new logo. The project also included a website refresh and change in domain name.
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The team continue to be instrumental in helping us clarify our message and vision, as well as communicating with our audience.
Matt Lacey
General Manager, Rowden Atelier
Our work began with the aim of giving Crystol Energy brand consistency across all their marketing material. This involved creating a new website, company brochures, presentation decks and document templates. We also improved their social media output, giving them consistency across multiple media platforms.
Since we started our partnership, Crystol have won large contracts and many industry awards for their continued outstanding contribution in their field. We are proud to partner with them on all their new projects going forwards.
Crystol Energy’s CEO, Dr Carole Nakhle set up this organisation to promote women’s roles in a heavily male dominated sector, ‘Access Women In Energy’ is an independent body that is backed up by Crystol Energy’s reputation.
We worked with Access WIE to re-brand their identity and overall look and feel. Creating a web, social media and marketing presence that fronts all their good work.
“
I have worked with the team for years. From our initial interaction, they were such a breath of fresh air, talent, generosity and kindness particularly as compared to the web developers we first used. I have since transferred all responsibilities of website design, management and branding to Kameleon and have absolutely no second thoughts.
Dr Carole Nakhle
CEO, Crystol Energy
We work collaboratively with the Accor Hotel Group, taking part in RFPs for new management opportunities and developing bespoke marketing tools.
We take a holistic approach to RFPs, meticulously researching the project and destination before developing a tailored strategy for each opportunity. The content and creative are aligned from the concept stage, ensuring the vision is seamlessly articulated through the copy and visuals. We bring our extensive hospitality experience to each project, demonstrating our understanding of the programming required to drive optimal guest demand and commercial awareness.
Our work has been instrumental in securing new flagship properties globally for ultra-luxury and luxury brands, including Raffles and Fairmont.
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